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NIEMEIER, Susanne, Charles
P. CAMPBELL and René DIRVEN (eds.)
The Cultural Context in Business
Communication focuses on differences and similarities in business negotiations
and written communication in intercultural settings. To set the scene,
Edward T. Hall looks back at "culture" as an evolutionary concept and
Charles Campbell explains the value of classical rhetoric in contemporary
cultures. Further contributions present case studies of cross-cultural
encounters and discourse aspects in various settings. Steven Weiss explores
the proper character of six cultures: Chinese, French, Japanese, Mexican,
Nigerian, and Saudi. Other chapters contrast English with cultures such
as Chinese, German, Dutch, Finnish, and Irish. The book closes with two
chapters on training for effective business communication and provide
models in participatory training and gaming.
1998 — 269 Pages
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